How to Deliver Effective Messages Within Indian Country

Cultural Considerations

Humility is a central tenet of many Native cultures. Whether we are sharing a message in writing, in meetings, on camera, or from a podium, many of us navigate protocols that reflect our cultural values.

These protocols could include:

• Lengthy introductions that include our names, lineage, clans, bands, etc. to show respect for audience members who may not know us
• Showing deep respect for hierarchy, i.e., encouraging elders to speak first
• Apologizing before speaking with authority in front of elders
• Not making direct, prolonged eye contact
• Not pointing at objects, people, etc.
• Not “bragging” about ourselves
• Speaking quietly
• Not speaking on behalf of anyone but ourselves

For instance, it is difficult to balance cultural protocols with what non-Native audiences consider “strong” public speaking. Raising our voices to be heard by audience members in the back of the room may be unforgivable in ceremonial spaces, but necessary when advocating for our Tribal Nations in public venues.

That being said, we recognize the extra effort that Native speakers are expected to put into code-switching. We are actively encouraged to reject our speaking protocols in favor of “strong” public speaking styles. For Native speakers, and for non-Native event organizers, it is vital that the emotional, intellectual, spiritual, and physical labor that goes into presenting to non-Native audiences, is acknowledged and honored.

When done successfully, incorporating elements of cultural communications protocol with direct and well-prepared messaging can produce the most powerful communications no matter the audience. Whether we’re drafting a press statement, giving a legislative testimony, or posting to social media, we can blend Native storytelling, culturally informed messages, and strategic strength with great success.

The best messengers communicate from the heart. It is completely okay to incorporate your cultural storytelling methods in moments of communication, regardless of audience. In Reservation Dogs, there’s a scene where Willie Jack’s ancestors appear behind her while visiting Hotki. In your own way, you can call on your guides when you need to be reminded of your power while delivering a message.

Recap: Strong Messaging

Strong messaging should be:

• Clear: Messages should be easily and immediately understood. By using clear, descriptive language, we help audiences understand the issue and our work.
• Concise: Messages should use as few words as possible.
• Consistent and far-reaching: Messages should be shared with as many partners, and across as many relevant mediums or platforms, as possible.
• Honest: Messaging should not shy away from acknowledging what is true—even if it’s hard.
• Forward-facing: At the same time, messaging should invest more energy in illustrating the path forward.
• Galvanizing: You’ll be successful when your entire community engages. Give audiences a role in this work through messaging.
• Human: By speaking to audiences as we would friends and colleagues, we can make stronger connections.